Raiffeisen Centrobank successfully advises on sale of coffee brand in Romania

Vienna/Bucharest

Raiffeisen Centrobank (RCB) has successfully advised Panfoods Co. Ltd. (UK) / Cia. Iguacu de Cafe Soluvel (Brazil) in the sale of the well-known “Amigo” brand of coffee to Strauss Coffee B.V. Strauss Coffee agreed to pay USD 20 million for the trademarks, the domain names and the exclusive rights to use the “Amigo Formula” in Romania and Bulgaria.

According to RCB experts, this transaction follows a current trend in M&A business: an enhanced level of activity can be seen in the field of consumer goods, not only in RCB core markets in Central Eastern Europe and Turkey but internationally too. RCB expects some more transactions to follow in this sector this year.

The agreement is subject to the approvals of the Romanian Competition Authority.

For further information please contact:
Andrea Pelinka-Kinz
Phone: + 43 (0) 1 515 20-614
E-mail: pelinka-kinz(at)rcb.at


About Raiffeisen Centrobank

Raiffeisen Centrobank is a leading Austrian investment bank. Jointly with its Raiffeisen Investment subsidiaries, it acts as a leading Mergers & Acquisitions (M&A) advisor in Central Eastern Europe and Turkey. The core fields of business besides M&A are Equity Capital Markets (ECM), Privatisations, Structured Transactions, Private Placements and Merchant Banking. This is done by giving impartial advice and by combining top-level industry sector expertise of Raiffeisen Centrobank (Consumer Goods, Agro & Retail, Energy/Utilities, Financial Sponsors, Industrials, Life Sciences, Telecoms Media Technology) with local know-how through the Raiffeisen Investment network. Raiffeisen Centrobank is a 100% subsidiary of Raiffeisen Bank International AG.